II approach design as an open and collaborative process that bridges strategy and creativity.
At its core is Experiential Design, the craft of shaping how people interact with spaces on cognitive and emotional levels. This approach turns abstract ideas and brand values into tangible, lived experiences.

Each project begins with Storytelling: a clear narrative that gives coherence to space, transforming it into a meaningful and memorable experience.

Working with Brand, I translate identity into spatial form, creating environments that connect audiences to companies and their values. Interiors become more than functional: they become strategic tools of communication.

The process is grounded in Design Thinking, an iterative, interdisciplinary method that fosters collaboration between designers, specialists, and clients. It aligns creative intuition with practical execution, ensuring that every project emerges from a shared vision.